BA (Hons) Hospitality, Tourism and Event Management (Chinese or English Class Available)

 

 

Entry Route

Mode of study

Graduation Requirements

Year 1 Entry

Full-time ( 3  years)

Students are required to normally enrol and follow the modules in the programme until the completion of the award.

Part-time (4   years)

Year 2-3 Entry

Top-up (8 months ~ 12 months) for both Full-time/Part-time mode

 

 

 

Module Titles

Assessment

Year 1

1.          

Business Environment

Assignment Base

2.          

Economics

3.          

Business Communication Skills

4.          

Data Analytics & Understanding ‘Big Data’

5.          

Marketing Essentials

6.          

Creating Events

Year 2

7.          

Event Management & Execution

Assignment Base

8.          

Visitor Attraction Management

9.          

Work Based Project#

10.       

Engaging Leading People*

11.       

HRM for Business*

12.       

Customer Service Excellence*

13.       

Competitive Intelligence Research*

Year 3

14.       

Strategic Thinking

Assignment Base

15.       

Food & Drink Tourism

16.       

Contemporary Issues in Hospitality Management

17.       

Strategic Marketing

18.       

Dissertation

 

Total:

360 Credits

 

# Pre-selected optional module for the Hong Kong course.

* Students of the Hong Kong course are required to select two out of the four optional modules.