43Z133879
英語
8-10周
Contemporary Issues in Hospitality Management and Strategic Marketing (Modules from Bachelor of Arts (Hons) Hospitality, Tourism and Event Management)
(I) Contemporary Issues in Hospitality Marketing 1. Undertake appropriate and selective research in the hospitality industry 2. Critically analyse a range of key contemporary issues affecting the Hotel sector 3. Critically evaluate how the global and national hotel brands impact on the tourism sector 4. Critically analyse the development of ethical and sustainable practices in hospitality, in an international context 5. Debate the complex cultural and sociological issues raised by the development of the hospitality industry in new tourism destinations (ii) Srategic Marketing 1. Analyse the micro and macro environment of an organization from the perspective of markets, customers and competitors 2. Critically analyse relevant information in order to inform stategic decision making and develop a strategiv marketing plan 3. Synthesise the new marketing mix and associated innovative practices related to customer management 4. Recognise the challenges of implmenting marketing strategies and the need to manage resources effectively through monitoring, measuring and the adoption of continuous improvement
N/A
(A) Assessment Items and Their Weightings: (I) Contemporary Issues in Hospitality Management: (1) Personal Course Work 100% (II) Strategic Marketing: (1) Report 50% (2) Coursework 50% (B) Completion and CEF Reimbursement Requirements: (1) Passing Mark : Each Assessment obtain 40% or above and overall obtain 50% or above (2) At least 70% of the total contact hours of the course
For the purpose of Cap. 493B, the Non-local Course Registration Numbers for the University of West London / HKIT courses are: BA (Hons) Business Studies 252931; BSc (Hons) Cyber Security 252933; BA (Hons) Criminology, Policing and Forensics 252930. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格.
For the purpose of Cap. 493B, the Non-local Course Registration Numbers for Glyndwr University / HKIT courses are: BA (Hons) Business 252974; BA (Hons) Hospitality, Tourism and Event Management 253019; BA (Hons) Accounting and Finance 253020; BSc (Hons) Computing 253179. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格.
For the purpose of Cap. 493B, the Non-local Course Registration Numbers for University of Strathclyde / HKIT courses are: Doctor of Philosophy in Computer and Information Sciences 253139. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格.
For the purpose of Cap. 493B, the Non-local Course Registration Numbers for the Teesside University / HKIT courses are: MSc Criminal Investigation 252583; BA (Hons) Accounting and Finance 252187; BA (Hons) Business Management 252184; BA (Hons) Marketing 252677; BSc (Hons) Computing 252185; BSc (Hons) Crime and Investigation 252368. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格.
Course |
Registration Number |
QR Registration No. |
Level |
Registration Validity Period |
Doctor of Philosophy in Computer and Information Sciences |
253139 |
-- |
-- |
-- |
BSc (Hons) Computing |
253179 |
22/000089/L5 |
5 |
01/09/2022 - 31/08/2026 |
BA (Hons) Accounting and Finance |
253020 |
21/000133/L5 |
5 |
11/03/2021 - 31/12/2024 |
BA (Hons) Hospitality, Tourism and Event Management |
253019 |
21/000134/L5 |
5 |
11/03/2021 - 31/12/2024 |
BA (Hons) Business |
252974 |
20/000097/L5 |
5 |
03/03/2020 - 31/12/2023 |
BA (Hons) Business Studies |
252931 |
19/000634/L5 |
5 |
01/09/2019 - 31/08/2023 |
BSc (Hons) Cyber Security |
252933 |
19/000631/L5 |
5 |
01/09/2019 - 31/08/2023 |
BA (Hons) Criminology, Policing and Forensics |
252930 |
19/000633/L5 |
5 |
01/09/2019 - 31/08/2022 |
Higher Diploma in Business Administration 工商管理高級文憑 |
-- |
20/000502/L4 |
4 |
01/09/2020 - 31/08/2023 |
Higher Diploma in Information Technology (Computing) 資訊科技高級文憑(電腦) |
-- |
20/000503/L4 |
4 |
01/09/2020 - 31/08/2023 |
Higher Diploma in Information Technology (Cyber Security & Investigation) 資訊科技高級文憑(網絡保安及調查) |
-- |
20/000504/L4 |
4 |
01/09/2020 - 31/08/2023 |
Higher Diploma in Health Care 健康護理高級文憑 |
-- |
20/000607/L4 |
4 |
01/09/2020 - 31/08/2023 |
Associate of Health Studies 健康科學副學士 |
N/A 不適用 |
15/000256/L4 |
4 |
01/09/2015 - 31/08/2021 |
Associate Degree of Business Administration 工商管理副學士 |
N/A 不適用 |
05/001212/4 |
4 |
05/05/2008 - 31/08/2021 |
Associate Degree of Arts 文學副學士 |
N/A 不適用 |
12/000125/4 |
4 |
01/09/2012 - 31/08/2021 |
Associate Degree of Science and Technology 理學副學士 |
N/A 不適用 |
12/000140/4 |
4 |
01/09/2012 - 31/08/2021 |