Programme Accredited    Subject exemption and year entry

 

Duration

 

Full Time:

3 years for full degree;

1 year for top up degree;

Part Time:

4~6 years for full degree;

1~ 2 years for top up degree;

Relevant Associate Degree or Higher Diploma holders may gain maximum exemption of 240 credits in first and second years.

 

 

Programme Structure

Students are required to complete 16 modules including one Business Research Project in the final year, total 360 credits.

 

Modules

 

Year 1 core modules

Foundations of Marketing
Marketing Environment and Business Intelligence
The Marketing Apprentice
The Relationships of Buying and Selling
Understanding Organisations

 

Year 2 core modules

Brand Marketing
Digital Marketing
Event Planning
Marketing Communications
Principles and Practice of Marketing
Research Methods for Marketing

 

Final-year core modules

Digital Marketing in Practice
Marketing Dissertation
Marketing Planning Application
Sales Management
Social Enterprise

 

 

Modules offered may vary. Please always check Teesside University’s website for the most up to date course information: http://www.tees.ac.uk/undergraduate_courses/Business_Accounting_&_Marketing/BA_(Hons)_Marketing.cfm