Hong Kong Institute of Technology

Data Application for Business (DAB)

Data Application for Business

Data Application for Business (DAB) covers business data collection, quantitative measures and analytic methods, helping students discover useful business insights and prepare for further study in data science.

Please refer to the Chinese version for details.

Data Application for Business
Medium of Instruction

Chinese / English

Duration

180 Hours

Area of Study and Training

Business and Management

Qualifications Framework

Level 3

Enquiries
Registration & QR
EDB Registration No.
--
Qualifications Framework
QF

The qualification of this programme is recognised under the Qualifications Framework (QF).

QF Level
3
QR Registration No.
19/001227/L3
Registration Validity Period
01/01/2020 - 31/08/2027
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Programmes

課程介紹

課程涵蓋商業數據收集、量度及分析方法的技巧和知識,讓學生掌握從數據中發掘營商及商業發展的有用資料,向企業提供商業建議。課程亦有助學生將來於數據科學或有關課程的進修。

課程特色

提升學習效能

幫助學生將本科目與高中其他科目的知識融會貫通(數學、通識教育及企會財)。加強:

  • 語文能力 — 書面和口頭呈交研究報告
  • 數學能力 — 資料處理和分析
  • 資訊能力 — 資訊處理及演示和通訊效率
  • 人際溝通技巧與社會責任
提升及增益 透過應用商業概念(如商業數據分析的角色、需要評估、商業數據分析技巧),擴闊企業、會計與財務概論科學習的廣度和深度。
跨域互惠
  • 知識面向香港、亞洲甚至國際的不同商業機構,進行業務分析
  • 數學科學到的概念和理論(如函數及圖像、離差的度量、統計的應用及誤用),可應用於本科,以鞏固並加強兩個科目的學習
  • 資訊及通訊科技科學到的概念和理論(如辦公室自動化軟件的應用和資訊演示),可應用於本科,以鞏固並加強兩者的學習
開拓空間 沒有修讀企會財科目的學生,透過學習商業數據應用,擴闊視野及加強對商業知識的全面認識。
協同及整固學生的學習 學生透過商業數據應用專題研習,可與已有知識作整合。
建立學生的共通學習能力
  • 學生共同撰寫研究報告,增強同學的溝通能力
  • 決定研究範疇、分析數據、評論不同見解等,有助培養學生的邏輯思考及表達能力
  • 學習以小組形式進行,增強學生的人際技巧和責任感
  • 與業界溝通,培養同學的職業志向

課程結構

單元一:數據和資料

1.1 數字、數據和資料的性質

1.2 數據和商業

1.3 數據和經濟增長

1.4 數據處理

1.5 法律要求和專業操守守則

單元二:數據應用

2.1 社交媒體

2.2 零售

2.3 市場營銷

單元三:有用的零售資料

3.1 零售數據來源

3.2 從數據產生資料

3.3 零售資料例子

3.4 未來趨勢

3.5 從業員分享

3.6 參觀營運商

單元四:專題研習

4.1 目標

4.2 專題研習計劃和設計

4.3 數據收集和分析

4.4 報告(口頭和書面)

學習進度報告

學習進度報告註釋

修業時數

180 小時

授課語言

中文 / 英文

評估方法

口頭匯報、書面報告、個案評估、測驗等

教學活動

參觀機構、小組討論、個案研習、角色扮演、工作坊、講座等

評分標準

等級
Grades
分數
Mark
整體評級
Overall Rating
A80-100優異
Excellent
B70-79非常良好
Very Good
C60-69良好
Good
D50-59一般
Average
U0-49低於一般水平/不予評級
Below Average / Unclassified

There are two study modes for this course:

Mode 1

Students attend classes at HKIT Campus

Class Schedule

Saturday: 9:30am – 12:30pm / 2:00pm – 5:00pm
(Note: Some classes will be held during the summer vacation.)

Location

Sham Shui Po Main Campus
213 Nam Cheong Street, Sham Shui Po, Kowloon

Mode 2 Students attend classes at their secondary schools, details to be negotiated by both parties.

Teaching schedule

Learning Support

Library, computer lab, language learning center and student counseling and career support center.

Tuition feeHKD$10,700

(Course fee is fully subsidised by the EDB)

Further study

Graduates can choose to study: data science, data analysis, business administration, accounting, finance, marketing, management, computing, information system.

Local university programmes

updating...

Hong Kong Institute of Technology

Three-year bachelor degree programmes jointly organised by the University of West London and HKIT

Three-year bachelor degree programmes jointly organised by Wrexham University and HKIT


Careers

Business Data Analyst, Business Support Officer (Data Analysis), Business Developer, Business Intelligence, Business Planning and Analysis and Management position (Example: Business Analysis Manager, Risk Management Manager, Business Intelligence Manager, Business Planning and Analysis Manager, project manager).

Form 4 Class Fresh Form 3 students progressing to Form 4
Form 5 Class Fresh Form 4 students progressing to Form 5

Application Procedure

Students can apply to the Education Bureau through their schools. For details, please contact your secondary school.

Admission selection

Applicants are subject to interview assessment

Assessment scheme

For details, please call 2782 2433.

For the purpose of Cap. 493B, the Non-local Course Registration Numbers for the University of West London / HKIT courses are: BA (Hons) Business Studies 252931; BSc (Hons) Cyber Security 252933; BSc (Hons) Criminology with Forensic Investigation 252930; BSc (Hons) Computer Science 253363; BSc (Hons) Public Health 253362; MSc Cyber Security 253334. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格.

For the purpose of Cap. 493B, the Non-local Course Registration Numbers for Wrexham University / HKIT courses are: Bsc (Hons) Computer Science 253179; Bachelor of Arts (Hons) Accounting and Finance Management 253020; Bachelor of Arts (Hons) International Tourism and Hospitality Management 253019; Bachelor of Arts (Hons) Business and Management 252974. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格.

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