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AI Application in Business Data


Please refer to the Chinese version for details。

 

Medium of Instruction

Chinese / English

 

Duration
  • 180 Hours

 

Area of Study and Training

Business and Management

 

Qualifications Framework

Level 3

Enquiries

 

 

 

Course Introduction

The course covers the skills and knowledge of business data collection, quantitative measures and analytic method, allowing students to master the ability to discover useful information about business and business development from the data and provide adequate advice to enterprises.

The course also helps students to pursue further studies in data science and related program in the future.

 

 

Course Features

  • Data Collection — Students will investigate through vivid case studies, and master data collection skills and combine them with AI tool analysis to improve business operation efficiency and market competitiveness effectively.
  • Business Simulation - Through market simulation, students can develop their business thinking, and master the skillsets of successful decision makers, and experience the process of running a business!
  • Personal Enhancement - Students will conduct group discussions and project reports from time to time, students can systematically exercise writing ability and public speaking skills to become charismatic business leaders.
  • Expanding Horizons - Students can visit institutions, conduct field trips, and learn more about the way of business.

 

 

 

Qualifications Framework

The qualification of this programme is recognised under the Qualifications Framework (QF).

QF Level: 3

QR Registration No: 25/000734/L3

Registration Validity Period: 01/09/2025 - 31/08/2030

 

 

 

 

 

 

 

Programme Structure

Module 1: Data and Information (15 hrs)

  • Nature of number, data and information
  • Data and business
  • Data and economic growth
  • Data handling
  • Legal requirements and professional ethics

Module 2: Application of Data (42 hrs)

  • Understanding AI
  • AI and social media
  • AI and retail
  • AI and marketing
  • AI and customer service

Module 3: Useful Information for Retail (72 hrs)

  • Sources of retail data
  • Generating information from data
  • Examples of retail information
  • Future trends
  • Sharing by practitioners
  • Visit to operators

Module 4: Project Learning (72 hrs)

  • Aims
  • Project plan and design
  • Data collection and analysis
  • Report (oral and written)

 

Learning Progress Report

Notes for Learning Progress Report

 

Duration

180 Hours

 

Medium of Instruction

Chinese / English

 

Assessment

Oral presentations, written reports, case studies, quizzes, etc.

 

Teaching activities

Organization visits, group discussions, case studies, role-plays, workshops, seminar, etc.

 

Grading

等級
Grades
分數
Mark
整體評級
Overall Rating
A 80-100 優異
Excellent
B 70-79 非常良好
Very Good
C 60-69 良好
Good
D 50-59 一般
Average
U 0-49 低於一般水平/不予評級
Below Average / Unclassified

 

 

 

 

 

There are two study modes for this course:

 

Mode 1:
Students attend classes at HKIT Campus

 

Class Schedule

Saturday: 2:00pm – 5:00pm
(Note: Some classes will be held during the summer vacation.)

 

Location

Sham Shui Po Main Campus
213 Nam Cheong Street, Sham Shui Po, Kowloon

Mode 2:

Students attend classes at their secondary schools, details to be negotiated by both parties.

 

 

Teaching schedule

Download the teaching timetable (Academic year 2025-2027)

 

 

Learning Support

Library, computer lab, language learning center and student counseling and career support center.

 

 

 

 

 

Tuition fee:

HKD$10,700

(Course fee is fully subsidised by the EDB)

 

 

 

 

Further study

Graduates can choose to study: data science, data analysis, business administration, accounting, finance, marketing, management, computing, information system

 

Local university programs accept applications for admission to this program

updating...

 

Hong Kong Institute of Technology

 

A three-year Bachelor (accredited) degree program jointly organized by the University of West London (University of West London) and the Hong Kong Institute of Technology

 

A three-year bachelor's degree program jointly organized by Wrexham University and the Hong Kong Institute of Technology

 

 


Careers

Business Data Analyst, Business Support Officer (Data Analysis), Business Developer, Business Intelligence, Business Planning and Analysis and Management position (Example: Business Analysis Manager, Risk Management Manager, Business Intelligence Manager, Business Planning and Analysis Manager, project manager).

 

 

 

 

Form 4 Class
  • Fresh Form 3 students progressing to Form 4

 

Form 5 Class
  • Fresh Form 4 students progressing to Form 5

 

 

 

 

 

Application Procedure

Students can apply to the Education Bureau through their schools. For details, please contact your secondary school.

 

Admission selection

Applicants are subject to interview assessment